U.S. +1 917.828.7092 Director ~ Phyllis Rein
About PHYLLIS REIN
Phyllis Rein is a trailblazing trade show producer and visionary leader with over 30 years of distinguished expertise in the fashion and footwear industry. Her remarkable journey began in luxury retail at Cignal and Bloomingdale’s Fur Vault, where her exceptional sales prowess earned her the coveted title “Million Dollar Baby.” In 1989, she joined the Fashion Footwear Association of New York (FFANY), swiftly ascending to Executive Vice President, where she orchestrated iconic showcases, drove strategic initiatives, and championed philanthropy through events like “FFANY Shoes on Sale,” raising significant funds for breast cancer research.
In 2019, Phyllis founded Footwear Show New York Expo (FSNYE), revolutionizing B2B trade shows by transforming the luxurious Park Lane New York Hotel into an elite network of pop-up showrooms during FFANY Market Weeks. This innovative platform brings together wholesalers, manufacturers, and marketers to unveil cutting-edge footwear, handbags, and small leather goods in custom-designed suites that immerse retailers in the season’s freshest trends, artistry, and styles. FSNYE’s intimate, efficient setting streamlines high-impact business transactions in the heart of NYC, fostering lasting connections and trendsetting discoveries.
Recognized by industry leaders for her operational excellence, meticulous planning, and marketing acumen, Phyllis excels as a self-motivated, high-energy collaborator who prioritizes transparency and client relationships. Her unwavering commitment to innovation, adaptability, and community-building continues to propel the footwear sector forward, empowering retailers and brands to thrive in a dynamic market. Based in New York, Phyllis Rein remains a powerhouse, blending heritage with forward-thinking strategies to shape the future of footwear commerce
Female Owned Business