Why Attend or Exhibit in FSNYE B2B Trade Fairs?

The key is to approach these events strategically. Research the top shows, identify your goals, and create a plan to maximize your time and investment. Treat it as a chance to connect with your "sole-mates" in the industry and discover new ways to propel your business forward.

Attending or exhibiting in FSNYE B2B footwear trade shows can be an incredibly powerful strategy for growing your footwear business. 

The Power of B2B Footwear Trade Shows:

• Access to Your Ideal Customers - Trade shows bring together all the key players in the footwear industry - retailers, wholesalers, distributors, etc. This  gives you direct access to your target market in one convenient location. It allows you to connect with both existing and potential new customers, expanding your reach.

• Competitive Advantage - By being present at the top industry trade shows, you position your brand as a serious player. It demonstrates your commitment to the industry and shows customers that you're invested in staying on the cutting edge.

• Networking and Partnerships - These events are hotbeds for networking and forging new strategic partnerships. You can connect with complementary brands, suppliers, influencers, and others who can help grow your business through joint ventures, cross-promotions, and more.

• Market Research and Trend Spotting - Trade shows provide invaluable insights into the latest industry trends, consumer preferences, and competitive landscape. You can use this information to inform your product development, marketing, and overall business strategy.

• Boost Brand Visibility - Exhibiting at a trade show gives you prime real estate to showcase your brand, products, and unique value proposition. This heightened visibility can lead to increased awareness, credibility, and new sales opportunities.

Tips for following up after FSNYE Trade Fairs: 

The goal is to nurture the relationships you built at the trade show and keep your company top-of-mind. Consistent, personalized follow-up is key to converting leads into customers.

1- Follow up Quickly - Try to follow up with leads and contacts within 1-2 weeks of the event  ending. The sooner you follow up, the more top-of-mind you'll be.

2- Personalize your Outreach -Don't send generic mass emails. Personalize your messages  and refer to specific conversations or interests you discussed at the event.

3- Offer Value - Provide the contact with something useful, like a relevant article, product information, or an invitation to a webinar. Don't just ask for their business.

4- Schedule a Call or Meeting - Suggest a time to connect by phone or in-person to further discuss how you can help them. Getting face time is important.

5- Segment your Leads - Categorize leads based on their level of interest or potential. This will help you prioritize and customize your follow-up approach. 

6-Use Multiple Channels - Follow up via email, phone, social media, and even direct mail. The more touchpoints, the better.

7-Track your Progress - Document your follow-up activities and note any next steps or commitments made. This will help you stay organized.

8- Send "Thank You" Notes - Don't forget to thank key contacts for their time and interest at the event.